As we plan to step into 2023, we are hopeful for a new era full of opportunities to explore and experience new ways of engaging customers. The period of 2020-2022 shall be remembered as a most challenging one for marketers, as it has disrupted norms of engagement, experiences, and relationships with the customers. Technology has become the backbone of the business and has strengthened the ever-demanding domain of Marketing. The marketing domain has embraced technology to deal with the ever-changing dynamics of the industry. “Reimagining Marketing with Technology” would help businesses develop their competitive advantage and lead in the ever-changing business ecosystem. This conference brings together leading experts, practitioners, and scholars across the marketing & technology ecosystem - brand agencies, digital agencies, new age technology companies, marketers, technology evangelists, experts, and platforms powering the next generation of the Marketing domain.
The 2023 “Reimagining Marketing with Technology” Conference provides a platform to the scholars, researchers, academicians, and practitioners to show their original research work, exchange research findings and innovative insights on the following topics, including, but not limited to:
TRACKS:
Research (Track)
- Marketing Technology (Martech)
- Emerging technologies in marketing
- Technology aiding marketing in contextual settings
- Technology-driven marketing business dynamics – B2B, B2C, C2C, G2C, G2B, G2G
- Technology-driven marketing intelligence and planning
- Marketing and technology – ethics, governance, cybersecurity, and control
- Role of big data and artificial intelligence in Marketing
- Applied marketing analytics
- Marketing technologies and virtual services (for example, softbots, chatbots)
- Technology-driven marketing in various industries (For instance, Banking and Financial Services, Tourism, Healthcare, Manufacturing, Hospitality, Education, etc.)
- Technology interactions for consumer engagement with AI (Human-Robot Interaction)
Practitioners (Track)
The main purpose of the conference’s Practitioner Track is to provide a platform for the practitioners to share reflections and examples of quality research, including small and large-scale interventions, longitudinal studies, and case studies of practice in sync with the conference theme.
Early-Stage Research and Practitioners track
Posters
Posters reflect the essential and novel ideas which are at the early stage of the research and practice. The purpose of the poster session is to bring novelty to the field in sync with the conference theme. Participants are advised to submit two pages of extended poster abstract including figures, tables, methodology, result & findings, conclusion, and references