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Ateeque Shaikh

Qualification
Associate Professor, Marketing
E-mail: ateeque[at]imj[dot]ac[dot]in
Personal Website

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Ateeque Shaikh is an Associate Professor in the area of Marketing & Control at Indian Institute of Management Jammu. Earlier he has worked with National Institute of Bank Management, Symbiosis Centre for Management and Human Resource Development (SCMHRD Pune) and Tata Trusts. His research papers have appeared in Journal of Business & Industrial Marketing, Journal of Retailing & Consumer Services, Marketing Intelligence & Planning, International Journal of Retail and Distribution Management, Benchmarking: An International Journal, Asia Pacific Journal of Marketing & Logistics, The Marketing Review and Sage Business Cases. His research paper was adjudged best paper in the track at 49th Academy of Marketing Conference (2016), UK and at the 6th IIMA (Indian Institute of Management, Ahmedabad) emerging market conference. His research interest are distribution channels, retailing and franchising, digital marketing and customer analytics. Ateeque holds Bachelor of Chemical Technology from Institute of Chemical Technology (ICT (Formerly UDCT), Mumbai) and a Fellow (PhD) from Institute of Rural Management Anand (IRMA), Gujarat.
  • Fellow (Ph.D.)  - Institute of Rural Management Anand (IRMA), Gujarat. 
  • Bachelor of Chemical Technology -  Institute of Chemical Technology (ICT (Formerly UDCT), Mumbai.

 

 
  • Associate Professor, Marketing: Indian Institute of Management-Jammu (Current)
  • Assistant Professor, Marketing: National Institute of Bank Management, Pune
  • Consultant Research, Tata Trusts
  • Assistant Professor, Symbiosis Centre for Management & Human Resource Development
  • Banerjee, S. & Shaikh, A. (2022). Impact of brand nostalgia on intention to purchase brand extensions: Moderating role of brand attachment. Journal of product & Brand Management, (ABDC), DOI : doi/10.1108/JPBM-10-2020-3149/full/html
  • Shaikh, A., Mukerjee, K. & Banerjee, S. (2022). Cab-sharing services and transformation expectations of consumers:. The moderating role of materialism" Benchmarking: an International Journal, (ABDC), DOI : doi/10.1108/BIJ-09-2021-0525/full/html
  • Ali, J., Shabir, S. & Shaikh, A. (2021). Exploring antecedents of entrepreneurial intentions among females in an emerging economy. International Journal of Social Economics, DOI : doi/10.1108/IJSE-07-2020-0488/full/html
  • Banerjee, S. & Shaikh, A. (2020). Examining the Impact of Contextual Factors in Brand Relationship Initiation and Maintenance: Evidence from Bottom of Pyramid Markets.. Review of Marketing Science, 18(1), 75-97. (ABS,ABDC), DOI : doi/10.1515/roms-2020-0006/html?lang=de
  • Mukerjee, K. & Shaikh, A. (2019). Impact of customer orientation on word-of-mouth and cross-buying. . Marketing Intelligence & Planning, 37(1), 97-110. (ABDC), DOI : doi/10.1108/MIP-01-2018-0030/full/html
  • Shaikh, A., Sharma, D., Vijayalakshmi, A. & Yadav, R.S. (2018). Fairness in franchisor–franchisee relationship: an integrative perspective.. Journal of Business & Industrial Marketing, 33(4), 550-562. (ABS,ABDC), DOI : doi/10.1108/JBIM-04-2017-0093/full/html
  • Shaikh, A., Modi, P., Yadav , V. & Kumar, P. (2018). A Paradigmatic and Methodological Examination of Market Orientation Research. The Marketing Review, (ABS,ABDC), DOI : https://doi.org/10.1362/146934718X15445233736798
  • Priya, R., Gandhi, A. V. & Shaikh, A. (2018). Mobile banking adoption in an emerging economy: An empirical analysis of young Indian consumers. Benchmarking: An International Journal, 25(2), 743-762. (ABDC), DOI : doi/10.1108/BIJ-01-2016-0009/full/html
  • Shaikh, A., Biswas, S. N., Yadav, V. & Mishra, D. (2017). Measuring fairness in franchisor-franchisee relationship: a confirmatory approach. International Journal of Retail & Distribution Management, 45(2), 158-176. (ABDC), DOI : doi/10.1108/IJRDM-11-2015-0174/full/html
  • Gandhi, A. V., Shaikh, A. A. & Sheorey, P. A. (2017). Impact of supply chain management practices on firm performance. International Journal of Retail & Distribution Management ,
  • Shaikh, A. (2016). Conceptualizing fairness in franchisor–franchisee relationship: Dimensions, definitions and preliminary construction of scale. Journal of Retailing and Consumer Services, 28, 28-35. (ABDC), DOI : https://www.sciencedirect.com/science/article/abs/pii/S0969698915300278
  • Shaikh, A. & Gandhi, A. (2016). Small retailer’s new product acceptance in emerging market: a grounded theory approach. Asia Pacific Journal of Marketing and Logistics, 28(3), 547-564. (ABDC), DOI : doi/10.1108/APJML-06-2015-0087/full/html
  • Shaikh, A. (2016). “Measuring fairness in franchisor-franchisee relationship: A confirmatory approach”. 49th Academy of Marketing Conference Newcastle Business School Newcastle Business School, UK:
  • Shaikh, A. (2016). “Role of perceived fairness in managing opportunism in franchisor-franchisee relationship: A franchisee perspective from emerging market”. 49th Academy of Marketing Conference Newcastle Business School Newcastle Business School, UK:
  • Dey, K., Shaikh, A. & Singh, B. (2016). Viability and Sustainability of Farmer Organizations in India: A Tale of Three Producer Companies. International Conference on Agribusiness in Emerging Economies Institute of Rural Management Anand (IRMA) Anand in collaboration with The Whitman School of Management &The South Asia Center at Syracuse University, USA.:
  • Shaikh, A. (2015). Conceptual framework of small retailers new product acceptance in emerging market. 6th IIMA Conference on Marketing in Emerging Economies IIM Ahmedabad IIM Ahmedabad,India:
  • Shaikh, A. (2014). “Small retailers new product acceptance in emerging market: A grounded theory approach”. ANZMAC conference Griffith University Griffith University, Brisbane, Australia:
  • Shaikh, A., Modi, P. & Yadav, V. (2014). “A paradigmatic and methodological examination of market orientation research”. 47th Academy of Marketing Conference University of Bournemouth University of Bournemouth, UK:
  • Shaikh, A. (2013). “Determinants of Rural Retailers new product acceptance”. 6th IIMA Doctoral Colloquium, IIM Ahmedabad IIM Ahmedabad IIM Ahmedabad, India:
  • Shaikh, A. (2012). “Paradigmatic and methodological examination of research on market orientation”. 2nd International Marketing conference MARCON, IIM Calcutta IIM Calcutta, Kolkata IIM Calcutta, Kolkata, India:
  • Shaikh, A. & Dey, K. “Patronage distribution and governance in VAPCOL: Girish Sohani's dilemma”, (2016) Sage Business cases http://dx.doi.org/10.4135/9781473972797
  • Customer Relationship Managment
  • Digital Marketing
  • Marketing Strategy
  • Marketing & customer Analytics
  • Marketing Research
  • Distribution Management

  • Executive Programme in Digital Marketing
  • Executive Programme in Customer Relationship Management
  • Workshop on customer analytics with R Programming
  • Programme on Marketing Strategy through Simulation

 


1. Received paper best paper award at 49th Academy of Marketing Conference (2016) held at Newcastle
Business School, UK

2. Research paper adjudged as one of the top 3 papers of the 6th IIMA (India), conference on Marketing in emerging economies.